How much to pay for search engine optimization?

Many of you probably receive emails or calls from people who are offering services that promise a higher ranking on Google. This usually sounds very promising, although many of those services are extremely pricey and they rarely keep their promises.

If you consider talking to  them, here is what you need to be aware of:

• Are they talking about the paid Google Adwords program or optimizing your site for the organic non paid search?
• Ask them for references, at least 5 websites as examples
• Do a search for those websites yourself: do not use the keywords and phrases they suggest, use your common sense asking yourself: “What would I look for?”
• How long, over what period of time will the optimization happen?

Search engine optimization requires

• Analysis of what words people are typing into search engines in relation to the client’ s offered products and services– evaluation of the most important words and phrases
• Analysis of the competitors and the words they are using
• In-depth optimization and coding related to the results of the queries mentioned above
• Link building inside the site
• Link building outside the site

AWebsiteForLawyers.com uses all of the methods mentioned above, our clients receive updated information about visitor traffic and their website’s listing.

In the last year, our average charge for optimization was below $500. All of the clients we provided this service for were found on Google’s first page for at least two different search terms.

So if you consider having your site optimized – please call us first.